Paid Search Optimisation

Paid search is a valuable part of any comprehensive digital marketing strategy. Unfortunately, it also tends to be a disproportionately expensive part of that strategy. Without proper measurement and analytics in place, it may even be questionable whether your paid search campaign is generating a positive return.

Optimising the titles and copy of your paid ads can help improve your quality score, bringing down click costs and giving you more traffic without an increase in PPC spend.

How We Do Paid Search Optimisation

  • Preliminary Evaluation

    By looking at your total SEM spend, ad groups and individual ads, we can form a clear idea of the current strengths and weaknesses of your paid search campaign. Recommendations for keyword governance, and spend, SEM traffic and sales benchmarks are established here.

  • Ad Copy Rewriting

    Paid search advertisements are rewritten according to keyword governance, in keeping with current spending constraints and SEM sales targets. Altered semantics enhance your sales message for customers while improving your ad quality score and driving down per-click cost.

  • Split Testing

    After our team of sales copywriters has come up with multiple versions of your existing ads, we begin split testing. In addition to tracking quality score and impressions, we monitor clickthrough rates and per-keyword spend to determine which new ads bring you the most traffic and revenue.

  • Complete PPC Management

    If you’re new to paid search, we can oversee your entire campaign—including keyword selection, negative keyword insertion, ad writing and analytics. For SMEs without a dedicated digital marketing department or multinationals looking for a paid-search agency partner, bespoke PPC management is best.