Search Engine Optimisation

While the manpower and technical infrastructure required to carry out a large-scale SEO campaigns are not to be underestimated, the benefits are immense. Past work has yielded ROI projections as high as 7:1 in the exit month of a six-month campaign.

These figures grow exponentially higher as search-derived revenues remain steady and initial costs are offset over time. Using a range of input data, keyword segmentation techniques identify opportunities based on revenue potential rather than other, less tangible credentials.

Search Engine Optimisation Process…

  • Opportunity Recognition

    We use custom-developed software to evaluate your site, current search visibility and competition. On-site changes and basic keyword strategies emerge, proposed search engine optimisation spend and sales objectives are established.

  • Keyword Segmentation

    Keyword opportunities are categorized according to search volume, competition and CTR to determine potential ROI. Dynamic redistribution of targets creates a fluid, ROI-positive campaign in the shortest possible time.

  • Tactics for Execution

    Bespoke content is posted to hundreds of genre- and subject-related destinations across the web and bookmarked for social media platforms. A secure, natural link profile is created; search engine positions improve natural traffic and dedicated analytics measure the effects of SEO.

  • SEO Reporting

    Automated updates and carefully researched key insights create concise, easy-to-understand reporting. Incorporation of paid search data and dedicated on-site analytics offer a clear picture of progress, new opportunities and ongoing impact on traffic and revenue.